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Vertical brand extension is the use of an existing brand as a foundation to enter new markets and segments. This is a strategy in which companies use their existing brand power to approach new customer groups and markets. For example, NTT West is trying to enter the corporate market by providing ICT solutions for companies in addition to traditional communication services. NTT West supports companies in improving business efficiency and reducing costs by providing ICT solutions for companies. Specifically, it provides a wide range of solutions, including cloud services, network construction, and security measures. This allows companies to strengthen their IT infrastructure and increase their competitiveness. In addition, NTT West is increasing the reliability and recognition of its corporate brand through its ICT solutions for companies. By introducing NTT West's solutions, companies can receive reliable services, which increases the brand value of NTT West. Furthermore, strengthen

 Introduction NTT West's IWON (Innovative Optical and Wireless Network) initiative is an effort to build a next-generation information and communications infrastructure, and aims to go beyond the limits of conventional infrastructure by utilizing innovative technologies, particularly optical technology. This initiative aims to solve problems in the local community and create new business value, and promotes the creation of use cases that utilize NTT West's strengths and early commercialization. In NTT West's IWON initiative, what is particularly noteworthy from the perspective of the impact system is the realization of "quick decision-making." The effects and challenges are described below. ●Effects of real-time data sharing using optical technology In the IWON initiative, optical technology is used to dramatically improve data transmission speed. This allows each amoeba (department) to share management information in real time, enabling quick decision-making. For

Introduction MBA operations management plays an important role in business success. Among them, I think that "strengthening staff functions in functional and divisional organizations" is a particularly noteworthy proposal. This proposal has the potential to improve the efficiency and productivity of the organization. Reasons This proposal allows each department in the organization to function more effectively. Strengthening staff functions provides each department with the resources and support to achieve their own goals. This improves the performance of the organization as a whole. How to adopt To adopt this proposal, you must first evaluate the current state of the organization and identify which staff functions should be strengthened. Then, plan specific improvement measures and implement them. This may include staff education and training, the introduction of new technology, or the redesign of business processes. Points to note When implementing this proposal, it is impor

In this article, I will consider the concepts of "competency trap" and "internalization" from the perspective of my current job in network engineering. These concepts play an important role in network engineers' daily work. "Competency trap" is a phenomenon in which companies become stuck in their existing core business and past successes and are unable to see new possibilities. From the perspective of network engineering, this competency trap is particularly important. Network engineers need to constantly learn new technologies, protocols, and tools and adapt them to the existing network environment. However, sticking to past successes and existing network designs can lead to neglecting the exploration of new technologies, which can ultimately limit the possibilities for innovation. On the other hand, "internalization" refers to accepting the values ​​and norms of a society as one's own values ​​and norms. When a network engineer "i