Challenges in Product Portfolio Management: A Case Study of TSMC

Abstract:
This paper discusses the challenges faced by Taiwan Semiconductor Manufacturing Company (TSMC) in managing its product portfolio in the dynamic and competitive semiconductor industry.

Introduction:
TSMC, a leading semiconductor manufacturing company, offers a diverse portfolio of specialty technologies. However, managing such a portfolio in a rapidly evolving industry presents several challenges.

Challenges in Product Portfolio Management:

1. Demand Management: With the increasing demand for semiconductors, TSMC faces the challenge of scaling up its production capacity to meet market needs. This could potentially lead to supply chain disruptions and impact customer satisfaction.

2. Technological Advancements: The semiconductor industry is characterized by rapid technological advancements. The demand for smaller, more efficient chips presents a significant challenge. TSMC must continually innovate and improve its technologies to stay ahead.

3. Geopolitical Tensions: The decline of globalization principles and rising geopolitical tensions in the semiconductor industry could lead to more countries entering the market. This increased competition presents a severe challenge for TSMC.

4.Investment Management: TSMC has announced plans to significantly increase capital expenditures to expand capacity and fund the development of advanced processes. Managing these investments effectively while maintaining profitability is a complex task.

Conclusion:
These challenges require strategic planning and effective management. TSMC's ability to navigate these challenges will be crucial for its continued success in the semiconductor industry.

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