NTT West's marketing strategy is designed to respond quickly and accurately to changing social demands. Specifically, the following initiatives are in place:
1. Reorganization of Business Operations: In 2021, NTT West reorganized its business operations, moving towards a radical reform of organizational capabilities. This has enabled the realization and practice of flexible and resilient business operations that are closer to regional customers.
2. Customer-Centric Management System: NTT West has realized a 'two-tier system' with branches that face diverse needs and issues of regional customers at the closest distance, and the head office that provides strategies, services/products, and customer support that contribute to customer success.
3. Flexible and Resilient Business Operations: NTT West aims to operate businesses that can respond to changes in social environment and demands, and continuously provide value.
4. Realization of New Work Styles: In the new head office building, an office layout that allows employees to freely choose their work environment according to their tasks has been adopted, assuming a new work style based on remote work.
These strategies are designed for NTT West to respond to market changes and meet customer needs. They are also important elements for NTT West to maintain competitiveness and achieve sustainable growth.
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