Marketing

The Philosophical Essence of Marketing

At its core, marketing is about understanding the relationship between human desires and products or services, and optimizing that relationship. Philosophically, marketing can be seen as the pursuit of harmony between ‘being’ (products or services) and ‘consciousness’ (customer desires).

Philosophical Approach to Marketing

The philosophical approach to marketing involves understanding the inner desires of customers and providing value that corresponds to those desires. This is expressed as ‘self-actualization’ in Marketing 4.0. By providing products or services that allow customers to satisfy their own desires, customers naturally become interested in the products or services and choose to purchase them of their own accord.

The Philosophical Significance of Marketing

The philosophical significance of marketing lies in its ability to optimize the relationship between human desires and products or services, thereby enhancing societal happiness. Marketing is not about ‘selling’, but about ‘creating a mechanism that sells’. From this perspective, marketing can be applied not only to businesses, but also to municipalities and non-profit organizations, contributing to the creation of societal value. This is one example of how marketing embodies the harmony between ‘being’ and ‘consciousness’ that it philosophically pursues. Thus, marketing can be said to be an activity with deep significance from a philosophical perspective.