Vertical brand extension

Vertical brand extension is the use of an existing brand as a foundation to enter new markets and segments. This is a strategy in which companies use their existing brand power to approach new customer groups and markets. For example, NTT West is trying to enter the corporate market by providing ICT solutions for companies in addition to traditional communication services.


NTT West supports companies in improving business efficiency and reducing costs by providing ICT solutions for companies. Specifically, it provides a wide range of solutions, including cloud services, network construction, and security measures. This allows companies to strengthen their IT infrastructure and increase their competitiveness.


In addition, NTT West is increasing the reliability and recognition of its corporate brand through its ICT solutions for companies. By introducing NTT West's solutions, companies can receive reliable services, which increases the brand value of NTT West. Furthermore, strengthening its presence in the corporate market can create new business opportunities and increase revenue.


Thus, vertical brand extension is an effective strategy for companies to use their existing brand power to enter new markets and increase their brand value. As the example of NTT West shows, by providing ICT solutions for businesses, companies can increase their credibility and recognition in the corporate market and promote business growth.

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